Jim Cruz

Aug
22
The Benefits of Double Dipping

The Benefits of Double Dipping

There's something profoundly satisfying about watching a well-orchestrated kitchen hit its stride twice in one day. Not the
4 min read
Aug
20
So You Want to Start Something

So You Want to Start Something

There's a moment—and every corporate lackey knows it—when you're standing in some fluorescent-lit office
5 min read
Aug
18
Ranking Food Truck Locations

Ranking Food Truck Locations

There's something achingly beautiful about watching a food truck pull into position at dawn, exhaust mixing with the
4 min read
Aug
15
Happy Meal

Happy Meal

There's a moment—you know the one—when a family of four approaches your counter and you can
4 min read
Aug
13
Buying Reviews

Buying Reviews

There's a moment, just after the last customer has pushed through your doors and the dining room falls
4 min read
Aug
11
The Art of Acquisition

The Art of Acquisition

There's something deeply romantic about walking into a restaurant for the first time—the way the light catches
4 min read
Aug
08
Insurance: The Invisible Shield

Insurance: The Invisible Shield

There's something beautiful about watching a chef work their station during the dinner rush—the ballet of knives,
5 min read
Aug
06
The Last-Minute Callout

The Last-Minute Callout

There's a particular kind of terror that strikes at 6:47 AM when your phone buzzes with that
4 min read
Aug
04
To Buffet or Not To Buffet

To Buffet or Not To Buffet

Is there anything more American than the buffet? Something that speaks to our deepest yearnings—the promise of choice, the
5 min read
Aug
01
The Future of Food

The Future of Food

"The future ain't what it used to be," as Yogi Berra supposedly said, and nowhere is
6 min read