Jim Cruz

Dec
08
Bad Customer

Bad Customer

A Practical Guide to Handling “The Customer Is Always Right” We are in the business of hospitality. We are not
3 min read
Dec
05
A Changing of the Guards

A Changing of the Guards

Something is happening right now. No alarms. No ceremony. Just a set of knives wrapped in towels, a jacket folded
5 min read
Dec
03
How To Lead... Even When You're Not There

How To Lead... Even When You're Not There

There comes a moment—quiet, unsettling—when an owner looks around their restaurant and realizes the place no longer needs
4 min read
Dec
01
Optimize for the Winter

Optimize for the Winter

There’s a particular sadness that creeps in when the light thins and the chairs on the sidewalk get stacked.
6 min read
Nov
28
The Power of the White Board

The Power of the White Board

There are restaurants that run on spreadsheets and dashboards, and then there are restaurants that run on grease pencil wisdom
5 min read
Nov
26
Perks and Benefits

Perks and Benefits

There’s a hard truth in this business that no amount of nostalgia can soften: you are no longer just
4 min read
Nov
24
The Pre-Shift Meeting

The Pre-Shift Meeting

There is a small, sacred window of time in every restaurant day when the noise hasn’t quite begun. The
4 min read
Nov
21
Stay Connected

Stay Connected

There was a time when communication in a restaurant lived on scraps of paper and half-remembered conversations. A prep
4 min read
Nov
19
Signs, signs, everywhere...

Signs, signs, everywhere...

Every kitchen has a voice when the cooks go home. It whispers from the walls, from the prep tables, from
3 min read
Nov
17
An Ode to the Flat Top Grill

An Ode to the Flat Top Grill

There are certain pieces of equipment that earn their place through quiet dominance. They don’t shout. They don’t
4 min read