Jim Cruz

Jan
02
New Year's Resolutions #1: Pull the Plug

New Year's Resolutions #1: Pull the Plug

There is a magic hour in a restaurant that feels ceremonial, almost sacred. The lights dim just a touch. Glasses
4 min read
Dec
29
How to Get a "YES" From Clients

How to Get a "YES" From Clients

There’s a particular sound a catering inbox makes late at night. Not an actual sound—more a feeling. The
4 min read
Dec
26
The Simple Menu

The Simple Menu

There’s a smell that lives in every kitchen I’ve ever loved: hot oil, onions surrendering to heat, something
4 min read
Dec
24
Take a Load Off

Take a Load Off

It usually comes late, after the doors are locked and the burners are cooling. You sit on an overturned milk
4 min read
Dec
22
Too Many Hats Dilemma

Too Many Hats Dilemma

You know the rhythm. You feel it in your shoulders, your back, the way you check your phone at 2
5 min read
Dec
19
No Changes

No Changes

During every service—usually right when the line is deepest and the kitchen is dancing on the edge of chaos—
4 min read
Dec
17
The Queen Bee

The Queen Bee

Every restaurant begins as a small, hopeful republic. You hire with the best intentions. You talk about family. About teamwork.
4 min read
Dec
15
Charge Back at Chargebacks

Charge Back at Chargebacks

There was a time—recent enough to remember, distant enough to ache—when a meal ended with a nod, a
4 min read
Dec
12
Beyond the Cone

Beyond the Cone

I want you to imagine a crowded sidewalk on a summer afternoon. The sun isn’t just shining — it’s
4 min read
Dec
10
The Cottage Baker Farm Stand

The Cottage Baker Farm Stand

Some ideas are so simple and so beautiful they make you wonder why we ever built walls around commerce in
4 min read