Jim Cruz

Aug
29
The Lost Art of Innovation

The Lost Art of Innovation

In almost every cooking show I watch, the chef will coyly smile and say the kitchen is where the magic
4 min read
Aug
27
Why You Need SOPs

Why You Need SOPs

Watching a well-orchestrated kitchen during the dinner rush is like viewing the ballet —if ballet involved fire, sharp knives, and
4 min read
Aug
25
Kitchen Conscience

Kitchen Conscience

There's a moment—and every operator worth their salt knows this moment—when you're standing in
4 min read
Aug
22
The Benefits of Double Dipping

The Benefits of Double Dipping

There's something profoundly satisfying about watching a well-orchestrated kitchen hit its stride twice in one day. Not the
4 min read
Aug
20
So You Want to Start Something

So You Want to Start Something

There's a moment—and every corporate lackey knows it—when you're standing in some fluorescent-lit office
5 min read
Aug
18
Ranking Food Truck Locations

Ranking Food Truck Locations

There's something achingly beautiful about watching a food truck pull into position at dawn, exhaust mixing with the
4 min read
Aug
15
Happy Meal

Happy Meal

There's a moment—you know the one—when a family of four approaches your counter and you can
4 min read
Aug
13
Buying Reviews

Buying Reviews

There's a moment, just after the last customer has pushed through your doors and the dining room falls
4 min read
Aug
11
The Art of Acquisition

The Art of Acquisition

There's something deeply romantic about walking into a restaurant for the first time—the way the light catches
4 min read
Aug
08
Insurance: The Invisible Shield

Insurance: The Invisible Shield

There's something beautiful about watching a chef work their station during the dinner rush—the ballet of knives,
5 min read