Jim Cruz

Jan
12
If It Doesn't Sell, It Doesn't Stay

If It Doesn't Sell, It Doesn't Stay

Menus can be emotional documents. They’re not just lists of food; they’re scrapbooks. Every dish has a backstory,
3 min read
Jan
09
Price to Survive

Price to Survive

There’s a fear that only restaurant owners know. It shows up late at night, after the doors are locked,
4 min read
Jan
07
New Year's Resolution #3: Find Another Revenue Stream

New Year's Resolution #3: Find Another Revenue Stream

Restaurants survive on thin margins and stubborn hope. Anyone who’s ever signed the back of a check instead of
4 min read
Jan
05
New Year's Resolution #2: Properly Invoice Clients

New Year's Resolution #2: Properly Invoice Clients

It usually happens at the event site, at a folding table, under bad lighting, with a planner or organizer holding
4 min read
Jan
02
New Year's Resolutions #1: Pull the Plug

New Year's Resolutions #1: Pull the Plug

There is a magic hour in a restaurant that feels ceremonial, almost sacred. The lights dim just a touch. Glasses
4 min read
Dec
29
How to Get a "YES" From Clients

How to Get a "YES" From Clients

There’s a particular sound a catering inbox makes late at night. Not an actual sound—more a feeling. The
4 min read
Dec
26
The Simple Menu

The Simple Menu

There’s a smell that lives in every kitchen I’ve ever loved: hot oil, onions surrendering to heat, something
4 min read
Dec
24
Take a Load Off

Take a Load Off

It usually comes late, after the doors are locked and the burners are cooling. You sit on an overturned milk
4 min read
Dec
22
Too Many Hats Dilemma

Too Many Hats Dilemma

You know the rhythm. You feel it in your shoulders, your back, the way you check your phone at 2
5 min read
Dec
19
No Changes

No Changes

During every service—usually right when the line is deepest and the kitchen is dancing on the edge of chaos—
4 min read