Jim Cruz

Oct
22
The Shift Meal

The Shift Meal

There was a time when the shift meal was sacred. Not fancy. Not Instagrammable. But real. A plate of food
4 min read
Oct
20
The (Ir)Regular

The (Ir)Regular

You don’t notice it all at once. That’s the cruel part. There’s no alert on the POS,
4 min read
Oct
17
The Call Out

The Call Out

There’s a moment every fast casual operator knows too well. It’s early—too early—and the phone vibrates
4 min read
Oct
15
What Not To Do According to Krispy Kreme

What Not To Do According to Krispy Kreme

What Krispy Kreme's Fall Should Teach Every Restaurant Owner I remember the first time I saw that neon
5 min read
Oct
13
The Joy Audit

The Joy Audit

Fall in Love With Food Again I can tell you the exact moment I knew I wanted to spend my
8 min read
Oct
10
Systemizing and Scaling

Systemizing and Scaling

Building Your Operations Manual BEFORE You Scale The first restaurant I ever ran—truly ran, not just cooked in—failed
8 min read
Oct
08
The Drunk Food Playbook

The Drunk Food Playbook

Menu Engineering for 11pm to 3am There's a taco truck in Los Angeles that parks outside a cluster
7 min read
Oct
06
Too Many Cooks in the Kitchen?

Too Many Cooks in the Kitchen?

Finding Your Truck's Perfect Crew Size I've watched a guy in Portland named Eddie run a
7 min read
Oct
03
Hidden Waste

Hidden Waste

Finding Money in Your Trash Can There's this moment that every cook experiences, usually late at night after
7 min read
Oct
01
Quicker, Harder, Faster

Quicker, Harder, Faster

Speed Without Sacrifice: The Beautiful Chaos of a Well-Oiled Line Listen. I've stood in the weeds at
6 min read