Jim Cruz

Oct
31
QR Codes: The Invisible Cost of Convenience, Part 1

QR Codes: The Invisible Cost of Convenience, Part 1

It was supposed to be seamless. A guest walks in, scans the code on the table, and suddenly the menu
3 min read
Oct
29
Taking Inventory

Taking Inventory

Inventory Night Isn’t About Counting Inventory night has a reputation problem. To most managers, it’s a chore. A
4 min read
Oct
27
The Hipster Factor

The Hipster Factor

Every operator knows the look. The waxed mustache. The cuffed denim. The leather apron that costs more than a case
4 min read
Oct
24
Close Properly or Close Permanently

Close Properly or Close Permanently

The Manager Who Closes Too Soft There’s a particular kind of fatigue that settles in at the end of
4 min read
Oct
22
The Shift Meal

The Shift Meal

There was a time when the shift meal was sacred. Not fancy. Not Instagrammable. But real. A plate of food
4 min read
Oct
20
The (Ir)Regular

The (Ir)Regular

You don’t notice it all at once. That’s the cruel part. There’s no alert on the POS,
4 min read
Oct
17
The Call Out

The Call Out

There’s a moment every fast casual operator knows too well. It’s early—too early—and the phone vibrates
4 min read
Oct
15
What Not To Do According to Krispy Kreme

What Not To Do According to Krispy Kreme

What Krispy Kreme's Fall Should Teach Every Restaurant Owner I remember the first time I saw that neon
5 min read
Oct
13
The Joy Audit

The Joy Audit

Fall in Love With Food Again I can tell you the exact moment I knew I wanted to spend my
8 min read
Oct
10
Systemizing and Scaling

Systemizing and Scaling

Building Your Operations Manual BEFORE You Scale The first restaurant I ever ran—truly ran, not just cooked in—failed
8 min read