Jim Cruz

Jan
31
The #1 Problem of Food Halls

The #1 Problem of Food Halls

Operating a stall within a food hall can be an exhilarating venture, offering the opportunity to showcase culinary talent and
3 min read
Jan
29
Organized Crime

Organized Crime

As a food truck, cart, or pop-up operator, booking events and festivals can be a great way to increase visibility,
3 min read
Jan
27
Eggs-istential Crisis

Eggs-istential Crisis

Fast-casual food operators are finding themselves drowning in egg prices. However, this year's increase is more pronounced than
3 min read
Jan
24
The Toxic Superstar

The Toxic Superstar

Having a talented and skilled employee can be a game-changer. They can elevate the customer experience, drive sales, and make
3 min read
Jan
22
Beware of Scammers

Beware of Scammers

Small businesses, particularly those in the catering and cottage industries, are increasingly vulnerable to sophisticated scams that can result in
5 min read
Jan
20
How To: Cater a Wedding

How To: Cater a Wedding

When it comes to wedding catering, the nuances of pricing, decoration, safety, and marketing can make all the difference in
5 min read
Jan
17
Off-Line PR

Off-Line PR

Standing out among the sea of eateries requires more than just a delicious menu and efficient service. True success hinges
3 min read
Jan
15
How To Price Your Food

How To Price Your Food

As a consultant, the question I asked most often is, "How much should I charge?" Pricing food is
5 min read
Jan
13
Should You Operate Seasonally?

Should You Operate Seasonally?

Not all fast-casual concepts are suited for year-round operation, particularly in locations where seasonal factors heavily influence customer demand. Operating
4 min read
Jan
10
The Pop-Up Restaurant Blueprint

The Pop-Up Restaurant Blueprint

The pop-up concept has emerged as a innovative way to test the waters, refine a concept, and build a loyal
3 min read