Jim Cruz

Oct
14
How to Photograph Drinks

How to Photograph Drinks

Photographing beverages presents unique challenges, particularly when it comes to capturing their true essence and appeal. Beverages, when compared with
3 min read
Oct
11
Cold Winter, Hot Sales

Cold Winter, Hot Sales

As the temperature drops and winter approaches, food truck operators often face a significant challenge: maintaining steady sales when customers
3 min read
Oct
09
How a Shark Operates

How a Shark Operates

Business Strategy Notepad 1. Acquire New Customers: 2. Upsell Existing Customers: 3. Encourage More Frequent Purchases: 4. Lower Costs: Download
5 min read
Oct
07
Don't Just Take Orders.  Make Offers.

Don't Just Take Orders. Make Offers.

Make the Offer (e.g. I will issue rewards card.) → → → Take One Action (e.g. I will contact my print
2 min read
Oct
04
Too Many Cooks in the Kitchen?

Too Many Cooks in the Kitchen?

Shared kitchens, whether in a food hall, ghost kitchen, commissary, or commercial kitchen space, can be a challenging environment to
3 min read
Oct
03
The Bad Hire Dilemma

The Bad Hire Dilemma

Hiring the right person for the job is crucial for any organization's success. A good hire can bring
2 min read
Oct
02
The Build-Out

The Build-Out

Building out a fast-casual eatery in a leased space involves careful planning and execution. Here are ten tips to
2 min read
Oct
01
Most Common Mistakes on Your First Food Truck Inspection

Most Common Mistakes on Your First Food Truck Inspection

First Food Truck Inspection Cheat Sheet * Adequate hand washing station (dedicated faucet, soap, paper towels, hot water) * Proper food storage
4 min read
Sep
30
Boost Your Smoothie Sales

Boost Your Smoothie Sales

You've got a solid smoothie operation going. Customers love your blends, your staff is skilled, and you'
3 min read
Sep
27
Know Your Worth

Know Your Worth

For years, caterers have relied on a simple pricing formula: multiply the cost of goods sold (COGS) by three to
4 min read