Jim Cruz

Menu Engineering for 11pm to 3am There's a taco truck in Los Angeles that parks outside a cluster

Finding Your Truck's Perfect Crew Size I've watched a guy in Portland named Eddie run a

Finding Money in Your Trash Can There's this moment that every cook experiences, usually late at night after

Speed Without Sacrifice: The Beautiful Chaos of a Well-Oiled Line Listen. I've stood in the weeds at a

Why That Spotify Playlist Might Cost You Everything There's a Vietnamese sandwich shop in Queens where the owner

The Season of Smoke and Steam: A Love Letter to Winter Operations There's a particular beauty in the

Lately, there's been a new element disrupting the already volatile restaurant industry: the reality of earned sick time

There's something disturbing about watching an Uber Eats driver sprint through your dining room, snatch a bag of

The New Digital Hustle There's a particular kind of email that lands in every restaurant owner's

How to Play the Long Game There's something beautifully delusional about the restaurant business—that intoxicating moment when