Jim Cruz

Jul
21
Delivery Drivers and You

Delivery Drivers and You

There's something beautifully absurd about watching a complete stranger walk into your kitchen—uninvited, unannounced—and ring your
5 min read
Jul
18
The Disappearing Dilemma

The Disappearing Dilemma

There's a special kind of mathematics that governs the catering world—one that would make quantum physicists weep
5 min read
Jul
16
Trust Your Gut

Trust Your Gut

There's something about the restaurant business that strips away pretense faster than a mandoline takes skin off knuckles.
4 min read
Jul
14
You're Fired: The Right Way

You're Fired: The Right Way

There's something deeply unsettling about having to fire someone in the food service industry. Maybe it's
5 min read
Jul
11
The Sound of Sales

The Sound of Sales

Walk into any McDonald's in America and you'll hear the same thing: the orchestrated chaos of
4 min read
Jul
09
A Food Truck Security Guide

A Food Truck Security Guide

You know what nobody talks about when they're selling you the romantic dream of the food truck life?
5 min read
Jul
07
Work Life Balance

Work Life Balance

We need to talk about something that's eating away at our industry like a bad case of freezer
4 min read
Jul
04
The Parking Lot Pit Master

The Parking Lot Pit Master

There's something deeply American about the sight of a weathered pickup truck parked at the edge of a
4 min read
Jul
02
Seasonal Food in a Year-Round Operation

Seasonal Food in a Year-Round Operation

There's a special kind of madness that comes with running a seasonal food business. You know the type—
5 min read
Jun
30
A Street-Smart Guide to Restaurant Finance

A Street-Smart Guide to Restaurant Finance

Listen, I've seen more restaurant dreams die on the altar of poor cash flow than I care to
4 min read