Jim Cruz

Sep
29
Background Music

Background Music

Why That Spotify Playlist Might Cost You Everything There's a Vietnamese sandwich shop in Queens where the owner
6 min read
Sep
26
Baby, It's Cold Outside

Baby, It's Cold Outside

The Season of Smoke and Steam: A Love Letter to Winter Operations There's a particular beauty in the
4 min read
Sep
24
Employees on Sick Leave

Employees on Sick Leave

Lately, there's been a new element disrupting the already volatile restaurant industry: the reality of earned sick time
4 min read
Sep
22
Deliver Excellence

Deliver Excellence

There's something disturbing about watching an Uber Eats driver sprint through your dining room, snatch a bag of
4 min read
Sep
19
Pay to Play?

Pay to Play?

The New Digital Hustle There's a particular kind of email that lands in every restaurant owner's
5 min read
Sep
17
The 5 Year Plan

The 5 Year Plan

How to Play the Long Game There's something beautifully delusional about the restaurant business—that intoxicating moment when
4 min read
Sep
15
The Restroom Whisperer

The Restroom Whisperer

There's a moment, suspended between the last bite of your chef's special and the inevitable reckoning
4 min read
Sep
12
The Hyper Local Effect

The Hyper Local Effect

The first time I understood that LOCATION was actually an ingredient, I was standing in the exhaust-tinged air behind
4 min read
Sep
10
Menu Fatigue

Menu Fatigue

Why Your Best-Selling Item Might Be Killing Your Business There's a particular moment I remember from my
4 min read
Sep
08
The Trap of Rebranding

The Trap of Rebranding

There's something intoxicating about the promise of transformation. Like the allure of a perfectly seared duck breast or
5 min read